Sunday, 4 November 2012

Culture Shock Part II: Chocolate

It has been a couple of weeks since my last blog post mainly because I've been busy with an essay and learning a new citation format. And in my last Culture Shock blog I talked about how the Americans did something better than the British and now need to rectify that. With this blog I hope to kill two birds with one stone.
 
One of the more tragic things about leaving the U.K. at the age of three was that I couldn't eat Cadbury's Chocolate, one of the best, if not the best, massed produced chocolates in the world. Now that I'm back I spend between £0.70 to £2.00 every day on Milk Bars, Twirls, Flakes, Crunchies, Wispas and a few other bars. And the simple fact is that they are better in every single way to the stuff I've been eating in America. To start there is the cost. A Twix Bar set me back $1.25 in the States if I brought it from the vending machine or a CVS store. Here a similar sized (and better tasting) Twirl Bar costs £0.70 ($1.13). Sometimes the phrase you pay less for lower quality isn't true. And that cost is including the 20% sales tax (Provided chocolate isn't under the VAT exemption for food) so really it's $1.13 English chocolate vs. $1.37 D.C. chocolate. That pays for itself in one working week for a chocoholic like myself.
 
The only complaint I really have about the chocolate itself involves the vending machines, which keep the chocolate bars refrigerated to stop them melting. If you eat chocolate then you know it tastes best when a little has melted onto your fingers. So whenever I buy vending machine chocolate I have to put it somewhere warm and wait. TORTURE! However, behind this agony lurks a reassuring fact. The first is that chocolate actually melts at room temperature so companies add a sort of wax so the chocolate keeps for longer. Clearly Hershey adds a lot of the stuff to their chocolate, which sits on store shelves for days on end. Cadbury must use some, but the chocolate sells faster here and when it doesn’t; it gets refrigerated in a machine. Any other complaints I have centre around me and how because I am no longer a child my heavy consumption of chocolate will affect my waist line and probably increase the acne on my face. But I blame my parents for that one (But they are the ones paying for my trip here so I can eat chocolate so they're still great).
 
So in comparison to U.S. chocolate the U.K. is better in both price and quality. A friend once said that Hershey is good for when you want a cheap but bad thing like a McDonald's hamburger. But why would I want a McDonald's hamburger if I could get a restaurant hamburger for less than the McDonald's one? Americans just don’t make good chocolate. The only good thing to come out of the American company Kraft buying Cadbury (A tragic moment in history) will be if they successfully launch the actual stuff in America (not the Hershey made stuff that sells for $2.37 plus tax in the states).
On that note an economics point (You knew this was coming). I have observed that the British don't really mind who makes their stuff or provides their services so long as they do it well. We don't mind Indians making their cars and Germans making our trains because they are good at it. However, we do mind Indians with thick accents providing help over the phone because their accents can make them hard to understand and we certainly don't like Americans making our chocolate because Americans are rubbish at it.
So, to my friends in the US I have this to say. When I return to the US I will have in my possession several bags of English chocolate. Get some before I give all the chocolate I don't eat first away.

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